AAFABA is a group of local professionals and entrepreneurs who have created an alliance to help our Asheville Area entrepreneurs get financing for their start up or an existing business.  The goal is to slow the attrition rate of our local businesses by helping the owner to accelerate profits while delivering exemplary products or services!

We offer custom solutions for cost controls, profit & loss, training, and business development for local business of all sizes.

Maceo Z. Keeling is the Sr. Business Strategist who hails from Los Angeles CA.  Mr. Keeling has been successful in business since 1986.   His ventures include restaurant start ups, restaurant acquisitions, start ups in landscape design and real estate brokerage.

As an entrepreneur himself, Mr. Keeling brings real world experience and a few hard knocks, which translates  into a compassionate approach and a rigorous focus on controls, wealth building, social responsibility and profitability.

Mr. Keeling recently traveled all over the United States consulting for small business and met over 65 owners in 25 cities.  He found that many of the recurring challenges to small business owners could be identified and turned around with better systems and controls.

To achieve the processes and procedures that “accelerate” profit, AAFABA uses Business Value Mapping along with a Living Business Plan (LBP) to seal profit leaks and manage for measurable increases in profitability. Mr. Keeling has often been quoted as saying, “If it doesn’t make sense it won’t make dollars!”